{"id":14873,"date":"2023-09-01T12:29:00","date_gmt":"2023-09-01T12:29:00","guid":{"rendered":"https:\/\/kurita-eu-gudza2cjbzfhcwbx.francecentral-01.azurewebsites.net\/?p=14873"},"modified":"2025-08-07T13:46:35","modified_gmt":"2025-08-07T13:46:35","slug":"paper-industry-supporting-the-blueprint-of-circular-economy-on-its-journey-to-net-zero","status":"publish","type":"post","link":"https:\/\/www.kurita.eu\/en\/paper-industry-supporting-the-blueprint-of-circular-economy-on-its-journey-to-net-zero\/","title":{"rendered":"Paper Industry: Supporting the blueprint of circular economy on its journey to net zero"},"content":{"rendered":"\t\t
\n\t\t\t\t\t\t
\n\t\t\t\t\t\t
\n\t\t\t\t\t
\n\t\t\t
\n\t\t\t\t\t\t
\n\t\t\t\t
\n\t\t\t\t\t\t\t
\n\t\t\t\t\t\t\t
\n\t\t\t\t\t\"Picture\n\t\t\t\t<\/div>\n\t\t\t\n\t\t\t
\n\t\t\t\t\t\t\t\t\t
\n\t\t\t\t\t\t
\n\t\t\t\t\t\t\t Ralf Winkel\t\t\t\t\t\t<\/h6>\n\t\t\t\t\t<\/div>\n\t\t\t\t\n\t\t\t\t\t\t\t\t\t
\n\t\t\t\t\t\t

Market Director Core Technologies & Regulatory Affairs<\/p>\n\t\t\t\t\t<\/div>\n\t\t\t\t\n\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\tLinkedIn\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

\n\t\t\t\t\t\t
\n\t\t\t\t\t
\n\t\t\t
\n\t\t\t\t\t\t
\n\t\t\t\t
\n\t\t\t\t\t

Embracing Digitalization for Growth\n<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
\n\t\t\t\t
\n\t\t\t\t\t\t\t\t\t

Even in our rapidly changing world where everything non-digital seems to suffer the fate of the dinosaurs sooner or later we keep on using paper every day. The pulp and paper industry has found ways to cope with the digital era. As the consumer behaviour has shifted, the digitalization has introduced new opportunities for the industry. Where one door closes another door gets opened. Tissue and packaging grades are doing well and achieving significant growth (remember the pandemic!). Segments like printing & writing or newsprint that have been impacted more have adapted. Furthermore, the European pulp and paper industry has committed to playing a leading role in a net zero carbon economy1<\/sup> while undergoing the most substantial transformation since decades.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

\n\t\t\t\t
\n\t\t\t\t\t\t\t
\n\t\t\t
<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
\n\t\t\t\t
\n\t\t\t\t\t

Circularity by nature<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
\n\t\t\t\t
\n\t\t\t\t\t\t\t\t\t

The pulp and paper industry has always been a forerunner in sustainable use of renewable materials. In Europe the wood for pulp comes from responsibly managed forests. These forests do not only secure wood pulp supplies – they represent important ecosystems which play an essential role to protect the climate and biodiversity. Black liquor, a wood by-product from the kraft pulping process is used as the primary fuel in the kraft pulping process which makes this process almost independent from fossil fuels. Moreover, paper is one of the most recycled products in the world. Many paper and board products are already based on 100% recycled fibres.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

\n\t\t\t\t
\n\t\t\t\t\t\t\t
\n\t\t\t
<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
\n\t\t\t\t
\n\t\t\t\t\t

Circular Innovation for a Greener Future\n<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
\n\t\t\t\t
\n\t\t\t\t\t\t\t\t\t

Innovation is crucial for meeting the net zero goal. The industry is working hard on furtherly enhancing circularity and sustainability of its products by creating \u201ccircularity by design\u201d2<\/sup> guidelines to ensure that new fibre based products achieve the maximum possible level of circularity. New fibre-based products beyond paper and board will help to reduce plastics packaging, the emerging biorefinery segment is striving to replace platform chemicals of the oil and gas value chain.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

\n\t\t\t\t
\n\t\t\t\t\t\t\t
\n\t\t\t
<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
\n\t\t\t\t
\n\t\t\t\t\t

Optimizing the processes<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
\n\t\t\t\t
\n\t\t\t\t\t\t\t\t\t

Although the industry has reached significant progress in reducing their environmental impact during the past decades, papermaking is a process which is still using water and energy intensively. New approaches are needed for further reduction of energy and water usage.<\/p>

\u201cThe best energy is the energy you don\u00b4t need<\/strong>\u201d is our guiding principle. Improving energy efficiency and in the same time saving water by optimizing the heat transfer in boilers and paper machine dryers is one of Kurita\u00b4s focus areas within our pulp and paper<\/strong><\/a> activities. Solutions like Cetamine<\/strong><\/a> or the Kurita Dropwise Condensation Technology<\/a><\/strong> are reducing GHG emissions every day in numerous applications around the globe.<\/p>

Membrane treatment technologies will gain rising significance for water reclamation and will amend traditional installations like physico-chemical and biological treatment of effluents. Our colleagues from Avista<\/strong><\/a> are ready and prepared to getting the most out of these installations.
The further closure of internal water cycles will rely on a smart combination of effective chemistry and AI driven monitoring and control technologies in order to maintain water qualities on acceptable levels and keeping fouling under control. Technologies like S.sensing CS<\/a>, Dilurit BC<\/a> <\/strong>S or Kurita SSK<\/a> <\/strong>are designed to achieve these objectives.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

\n\t\t\t\t
\n\t\t\t\t\t\t\t
\n\t\t\t
<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
\n\t\t\t\t
\n\t\t\t\t\t

Leading the Way to a Sustainable Future\n<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
\n\t\t\t\t
\n\t\t\t\t\t\t\t\t\t

The Paris Agreement3<\/sup> sets out a global framework to combat climate change by limiting global warming below 2\u00b0C and pursuing efforts to limit it to 1.5\u00b0C. In December 2019 the EU laid out in detail its net zero agenda as a binding strategy to combat climate change. There is no question that the pulp and paper industry can – and has to – make a significant contribution towards an economy with net zero emissions. We at Kurita are committed to support our partners in industry with the suitable technologies that will enable them to achieve net-zero emissions.<\/p>

As we continue our journey toward sustainability and a circular economy, the pulp and paper industry stands as a testament to adaptation and innovation. Together, we can pave the way for a greener and more sustainable future.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

\n\t\t\t\t
\n\t\t\t\t\t\t\t\t\t

1<\/sup>: C<\/a>epi RE INVEST 2050<\/a>;
2<\/sup>: 4e<\/a>vergreen alliance<\/a>;\u00a0
3<\/sup>: The Paris Agreement\u00a0<\/a><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"

Embracing Digitalization for Growth Even in our rapidly changing world where everything non-digital seems to suffer the fate of the dinosaurs sooner or later we keep on using paper every day. The pulp and paper industry has found ways to cope with the digital era. As the consumer behaviour has shifted, the digitalization has introduced […]<\/p>\n","protected":false},"author":2,"featured_media":15520,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[61],"tags":[],"class_list":["post-14873","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-the-splash"],"yoast_head":"\nPaper Industry: Supporting the blueprint of circular economy on its journey to net zero - Kurita Europe<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.kurita.eu\/en\/paper-industry-supporting-the-blueprint-of-circular-economy-on-its-journey-to-net-zero\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Paper Industry: Supporting the blueprint of circular economy on its journey to net zero - Kurita Europe\" \/>\n<meta property=\"og:description\" content=\"Embracing Digitalization for Growth Even in our rapidly changing world where everything non-digital seems to suffer the fate of the dinosaurs sooner or later we keep on using paper every day. The pulp and paper industry has found ways to cope with the digital era. As the consumer behaviour has shifted, the digitalization has introduced […]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.kurita.eu\/en\/paper-industry-supporting-the-blueprint-of-circular-economy-on-its-journey-to-net-zero\/\" \/>\n<meta property=\"og:site_name\" content=\"Kurita Europe\" \/>\n<meta property=\"article:published_time\" content=\"2023-09-01T12:29:00+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2025-08-07T13:46:35+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.kurita.eu\/wp-content\/uploads\/2025\/04\/apilamiento-manual-mundo-reduccion-co2-reciclar-icono-fabrica-verde-reducir-huella-carbono-co2-credito-carbono-limitar-calentamiento-global-cambio-climatico-concepto-economia-verde-circular-bio-scaled-1.webp\" \/>\n\t<meta property=\"og:image:width\" content=\"2560\" \/>\n\t<meta property=\"og:image:height\" content=\"1590\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/webp\" \/>\n<meta name=\"author\" content=\"leandro.miro@kurita-water.com\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"leandro.miro@kurita-water.com\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"4 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/www.kurita.eu\/en\/paper-industry-supporting-the-blueprint-of-circular-economy-on-its-journey-to-net-zero\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/www.kurita.eu\/en\/paper-industry-supporting-the-blueprint-of-circular-economy-on-its-journey-to-net-zero\/\"},\"author\":{\"name\":\"leandro.miro@kurita-water.com\",\"@id\":\"https:\/\/kurita.eu\/en\/#\/schema\/person\/a805883ed7a2b99e66b07d9df23b92b7\"},\"headline\":\"Paper Industry: Supporting the blueprint of circular economy on its journey to net zero\",\"datePublished\":\"2023-09-01T12:29:00+00:00\",\"dateModified\":\"2025-08-07T13:46:35+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/www.kurita.eu\/en\/paper-industry-supporting-the-blueprint-of-circular-economy-on-its-journey-to-net-zero\/\"},\"wordCount\":679,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\/\/kurita.eu\/en\/#organization\"},\"image\":{\"@id\":\"https:\/\/www.kurita.eu\/en\/paper-industry-supporting-the-blueprint-of-circular-economy-on-its-journey-to-net-zero\/#primaryimage\"},\"thumbnailUrl\":\"\/wp-content\/uploads\/2025\/04\/apilamiento-manual-mundo-reduccion-co2-reciclar-icono-fabrica-verde-reducir-huella-carbono-co2-credito-carbono-limitar-calentamiento-global-cambio-climatico-concepto-economia-verde-circular-bio-scaled-1.webp\",\"articleSection\":[\"The Splash\"],\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\/\/www.kurita.eu\/en\/paper-industry-supporting-the-blueprint-of-circular-economy-on-its-journey-to-net-zero\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.kurita.eu\/en\/paper-industry-supporting-the-blueprint-of-circular-economy-on-its-journey-to-net-zero\/\",\"url\":\"https:\/\/www.kurita.eu\/en\/paper-industry-supporting-the-blueprint-of-circular-economy-on-its-journey-to-net-zero\/\",\"name\":\"Paper Industry: Supporting the blueprint of circular economy on its journey to net zero - Kurita Europe\",\"isPartOf\":{\"@id\":\"https:\/\/kurita.eu\/en\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/www.kurita.eu\/en\/paper-industry-supporting-the-blueprint-of-circular-economy-on-its-journey-to-net-zero\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/www.kurita.eu\/en\/paper-industry-supporting-the-blueprint-of-circular-economy-on-its-journey-to-net-zero\/#primaryimage\"},\"thumbnailUrl\":\"\/wp-content\/uploads\/2025\/04\/apilamiento-manual-mundo-reduccion-co2-reciclar-icono-fabrica-verde-reducir-huella-carbono-co2-credito-carbono-limitar-calentamiento-global-cambio-climatico-concepto-economia-verde-circular-bio-scaled-1.webp\",\"datePublished\":\"2023-09-01T12:29:00+00:00\",\"dateModified\":\"2025-08-07T13:46:35+00:00\",\"breadcrumb\":{\"@id\":\"https:\/\/www.kurita.eu\/en\/paper-industry-supporting-the-blueprint-of-circular-economy-on-its-journey-to-net-zero\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/www.kurita.eu\/en\/paper-industry-supporting-the-blueprint-of-circular-economy-on-its-journey-to-net-zero\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.kurita.eu\/en\/paper-industry-supporting-the-blueprint-of-circular-economy-on-its-journey-to-net-zero\/#primaryimage\",\"url\":\"\/wp-content\/uploads\/2025\/04\/apilamiento-manual-mundo-reduccion-co2-reciclar-icono-fabrica-verde-reducir-huella-carbono-co2-credito-carbono-limitar-calentamiento-global-cambio-climatico-concepto-economia-verde-circular-bio-scaled-1.webp\",\"contentUrl\":\"\/wp-content\/uploads\/2025\/04\/apilamiento-manual-mundo-reduccion-co2-reciclar-icono-fabrica-verde-reducir-huella-carbono-co2-credito-carbono-limitar-calentamiento-global-cambio-climatico-concepto-economia-verde-circular-bio-scaled-1.webp\",\"width\":2560,\"height\":1590,\"caption\":\"Paper Industry: Supporting the blueprint of circular economy on its journey to net zero\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/www.kurita.eu\/en\/paper-industry-supporting-the-blueprint-of-circular-economy-on-its-journey-to-net-zero\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/www.kurita.eu\/en\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Paper Industry: Supporting the blueprint of circular economy on its journey to net zero\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/kurita.eu\/en\/#website\",\"url\":\"https:\/\/kurita.eu\/en\/\",\"name\":\"Kurita Europe\",\"description\":\"Water Treatment Solutions\",\"publisher\":{\"@id\":\"https:\/\/kurita.eu\/en\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/kurita.eu\/en\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/kurita.eu\/en\/#organization\",\"name\":\"Kurita Europe\",\"url\":\"https:\/\/kurita.eu\/en\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/kurita.eu\/en\/#\/schema\/logo\/image\/\",\"url\":\"\/wp-content\/uploads\/2025\/05\/cropped-brand_mark_horizon_blue.png\",\"contentUrl\":\"\/wp-content\/uploads\/2025\/05\/cropped-brand_mark_horizon_blue.png\",\"width\":712,\"height\":204,\"caption\":\"Kurita Europe\"},\"image\":{\"@id\":\"https:\/\/kurita.eu\/en\/#\/schema\/logo\/image\/\"}},{\"@type\":\"Person\",\"@id\":\"https:\/\/kurita.eu\/en\/#\/schema\/person\/a805883ed7a2b99e66b07d9df23b92b7\",\"name\":\"leandro.miro@kurita-water.com\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/kurita.eu\/en\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/bc066715c20616f43cd8b8e202d87d6d4165490b54e381d88e1e688a6b27db62?s=96&d=mm&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/bc066715c20616f43cd8b8e202d87d6d4165490b54e381d88e1e688a6b27db62?s=96&d=mm&r=g\",\"caption\":\"leandro.miro@kurita-water.com\"}}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Paper Industry: Supporting the blueprint of circular economy on its journey to net zero - Kurita Europe","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.kurita.eu\/en\/paper-industry-supporting-the-blueprint-of-circular-economy-on-its-journey-to-net-zero\/","og_locale":"en_US","og_type":"article","og_title":"Paper Industry: Supporting the blueprint of circular economy on its journey to net zero - Kurita Europe","og_description":"Embracing Digitalization for Growth Even in our rapidly changing world where everything non-digital seems to suffer the fate of the dinosaurs sooner or later we keep on using paper every day. The pulp and paper industry has found ways to cope with the digital era. As the consumer behaviour has shifted, the digitalization has introduced […]","og_url":"https:\/\/www.kurita.eu\/en\/paper-industry-supporting-the-blueprint-of-circular-economy-on-its-journey-to-net-zero\/","og_site_name":"Kurita Europe","article_published_time":"2023-09-01T12:29:00+00:00","article_modified_time":"2025-08-07T13:46:35+00:00","og_image":[{"width":2560,"height":1590,"url":"https:\/\/www.kurita.eu\/wp-content\/uploads\/2025\/04\/apilamiento-manual-mundo-reduccion-co2-reciclar-icono-fabrica-verde-reducir-huella-carbono-co2-credito-carbono-limitar-calentamiento-global-cambio-climatico-concepto-economia-verde-circular-bio-scaled-1.webp","type":"image\/webp"}],"author":"leandro.miro@kurita-water.com","twitter_card":"summary_large_image","twitter_misc":{"Written by":"leandro.miro@kurita-water.com","Est. reading time":"4 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/www.kurita.eu\/en\/paper-industry-supporting-the-blueprint-of-circular-economy-on-its-journey-to-net-zero\/#article","isPartOf":{"@id":"https:\/\/www.kurita.eu\/en\/paper-industry-supporting-the-blueprint-of-circular-economy-on-its-journey-to-net-zero\/"},"author":{"name":"leandro.miro@kurita-water.com","@id":"https:\/\/kurita.eu\/en\/#\/schema\/person\/a805883ed7a2b99e66b07d9df23b92b7"},"headline":"Paper Industry: Supporting the blueprint of circular economy on its journey to net zero","datePublished":"2023-09-01T12:29:00+00:00","dateModified":"2025-08-07T13:46:35+00:00","mainEntityOfPage":{"@id":"https:\/\/www.kurita.eu\/en\/paper-industry-supporting-the-blueprint-of-circular-economy-on-its-journey-to-net-zero\/"},"wordCount":679,"commentCount":0,"publisher":{"@id":"https:\/\/kurita.eu\/en\/#organization"},"image":{"@id":"https:\/\/www.kurita.eu\/en\/paper-industry-supporting-the-blueprint-of-circular-economy-on-its-journey-to-net-zero\/#primaryimage"},"thumbnailUrl":"\/wp-content\/uploads\/2025\/04\/apilamiento-manual-mundo-reduccion-co2-reciclar-icono-fabrica-verde-reducir-huella-carbono-co2-credito-carbono-limitar-calentamiento-global-cambio-climatico-concepto-economia-verde-circular-bio-scaled-1.webp","articleSection":["The Splash"],"inLanguage":"en-US","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/www.kurita.eu\/en\/paper-industry-supporting-the-blueprint-of-circular-economy-on-its-journey-to-net-zero\/#respond"]}]},{"@type":"WebPage","@id":"https:\/\/www.kurita.eu\/en\/paper-industry-supporting-the-blueprint-of-circular-economy-on-its-journey-to-net-zero\/","url":"https:\/\/www.kurita.eu\/en\/paper-industry-supporting-the-blueprint-of-circular-economy-on-its-journey-to-net-zero\/","name":"Paper Industry: Supporting the blueprint of circular economy on its journey to net zero - Kurita Europe","isPartOf":{"@id":"https:\/\/kurita.eu\/en\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.kurita.eu\/en\/paper-industry-supporting-the-blueprint-of-circular-economy-on-its-journey-to-net-zero\/#primaryimage"},"image":{"@id":"https:\/\/www.kurita.eu\/en\/paper-industry-supporting-the-blueprint-of-circular-economy-on-its-journey-to-net-zero\/#primaryimage"},"thumbnailUrl":"\/wp-content\/uploads\/2025\/04\/apilamiento-manual-mundo-reduccion-co2-reciclar-icono-fabrica-verde-reducir-huella-carbono-co2-credito-carbono-limitar-calentamiento-global-cambio-climatico-concepto-economia-verde-circular-bio-scaled-1.webp","datePublished":"2023-09-01T12:29:00+00:00","dateModified":"2025-08-07T13:46:35+00:00","breadcrumb":{"@id":"https:\/\/www.kurita.eu\/en\/paper-industry-supporting-the-blueprint-of-circular-economy-on-its-journey-to-net-zero\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.kurita.eu\/en\/paper-industry-supporting-the-blueprint-of-circular-economy-on-its-journey-to-net-zero\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.kurita.eu\/en\/paper-industry-supporting-the-blueprint-of-circular-economy-on-its-journey-to-net-zero\/#primaryimage","url":"\/wp-content\/uploads\/2025\/04\/apilamiento-manual-mundo-reduccion-co2-reciclar-icono-fabrica-verde-reducir-huella-carbono-co2-credito-carbono-limitar-calentamiento-global-cambio-climatico-concepto-economia-verde-circular-bio-scaled-1.webp","contentUrl":"\/wp-content\/uploads\/2025\/04\/apilamiento-manual-mundo-reduccion-co2-reciclar-icono-fabrica-verde-reducir-huella-carbono-co2-credito-carbono-limitar-calentamiento-global-cambio-climatico-concepto-economia-verde-circular-bio-scaled-1.webp","width":2560,"height":1590,"caption":"Paper Industry: Supporting the blueprint of circular economy on its journey to net zero"},{"@type":"BreadcrumbList","@id":"https:\/\/www.kurita.eu\/en\/paper-industry-supporting-the-blueprint-of-circular-economy-on-its-journey-to-net-zero\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/www.kurita.eu\/en\/"},{"@type":"ListItem","position":2,"name":"Paper Industry: Supporting the blueprint of circular economy on its journey to net zero"}]},{"@type":"WebSite","@id":"https:\/\/kurita.eu\/en\/#website","url":"https:\/\/kurita.eu\/en\/","name":"Kurita Europe","description":"Water Treatment Solutions","publisher":{"@id":"https:\/\/kurita.eu\/en\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/kurita.eu\/en\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/kurita.eu\/en\/#organization","name":"Kurita Europe","url":"https:\/\/kurita.eu\/en\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/kurita.eu\/en\/#\/schema\/logo\/image\/","url":"\/wp-content\/uploads\/2025\/05\/cropped-brand_mark_horizon_blue.png","contentUrl":"\/wp-content\/uploads\/2025\/05\/cropped-brand_mark_horizon_blue.png","width":712,"height":204,"caption":"Kurita Europe"},"image":{"@id":"https:\/\/kurita.eu\/en\/#\/schema\/logo\/image\/"}},{"@type":"Person","@id":"https:\/\/kurita.eu\/en\/#\/schema\/person\/a805883ed7a2b99e66b07d9df23b92b7","name":"leandro.miro@kurita-water.com","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/kurita.eu\/en\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/bc066715c20616f43cd8b8e202d87d6d4165490b54e381d88e1e688a6b27db62?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/bc066715c20616f43cd8b8e202d87d6d4165490b54e381d88e1e688a6b27db62?s=96&d=mm&r=g","caption":"leandro.miro@kurita-water.com"}}]}},"_links":{"self":[{"href":"https:\/\/www.kurita.eu\/en\/wp-json\/wp\/v2\/posts\/14873","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.kurita.eu\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.kurita.eu\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.kurita.eu\/en\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.kurita.eu\/en\/wp-json\/wp\/v2\/comments?post=14873"}],"version-history":[{"count":7,"href":"https:\/\/www.kurita.eu\/en\/wp-json\/wp\/v2\/posts\/14873\/revisions"}],"predecessor-version":[{"id":16587,"href":"https:\/\/www.kurita.eu\/en\/wp-json\/wp\/v2\/posts\/14873\/revisions\/16587"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.kurita.eu\/en\/wp-json\/wp\/v2\/media\/15520"}],"wp:attachment":[{"href":"https:\/\/www.kurita.eu\/en\/wp-json\/wp\/v2\/media?parent=14873"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.kurita.eu\/en\/wp-json\/wp\/v2\/categories?post=14873"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.kurita.eu\/en\/wp-json\/wp\/v2\/tags?post=14873"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}