{"id":14873,"date":"2023-09-01T12:29:00","date_gmt":"2023-09-01T12:29:00","guid":{"rendered":"https:\/\/kurita-eu-gudza2cjbzfhcwbx.francecentral-01.azurewebsites.net\/?p=14873"},"modified":"2025-08-07T13:46:35","modified_gmt":"2025-08-07T13:46:35","slug":"la-industria-papelera-apoya-el-proyecto-de-economia-circular-en-su-camino-hacia-el-cero-neto","status":"publish","type":"post","link":"https:\/\/www.kurita.eu\/es\/la-industria-papelera-apoya-el-proyecto-de-economia-circular-en-su-camino-hacia-el-cero-neto\/","title":{"rendered":"Industria papelera: Apoyando el proyecto de econom\u00eda circular en su viaje hacia el cero neto"},"content":{"rendered":"<div data-elementor-type=\"wp-post\" data-elementor-id=\"14873\" class=\"elementor elementor-14873\" data-elementor-post-type=\"post\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-5c5e4b86 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"5c5e4b86\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-50b36451\" data-id=\"50b36451\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-53afb6ac elementor-author-box--layout-image-left elementor-author-box--align-left elementor-widget elementor-widget-author-box\" data-id=\"53afb6ac\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"author-box.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-author-box\">\n\t\t\t\t\t\t\t<div  class=\"elementor-author-box__avatar\">\n\t\t\t\t\t<img decoding=\"async\" src=\"\/wp-content\/uploads\/2025\/04\/ralf_winkel-jpg.webp\" alt=\"Imagen de  Ralf Winkel\" loading=\"lazy\" data-no-translation=\"\">\n\t\t\t\t<\/div>\n\t\t\t\n\t\t\t<div class=\"elementor-author-box__text\">\n\t\t\t\t\t\t\t\t\t<div >\n\t\t\t\t\t\t<h6 class=\"elementor-author-box__name\">\n\t\t\t\t\t\t\t Ralf Winkel\t\t\t\t\t\t<\/h6>\n\t\t\t\t\t<\/div>\n\t\t\t\t\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-author-box__bio\">\n\t\t\t\t\t\t<p>Director de Mercado de Tecnolog\u00edas B\u00e1sicas y Asuntos Reglamentarios<\/p>\n\t\t\t\t\t<\/div>\n\t\t\t\t\n\t\t\t\t\t\t\t\t\t<a class=\"elementor-author-box__button elementor-button elementor-size-xs\" href=\"https:\/\/www.linkedin.com\/in\/ralf-winkel?miniProfileUrn=urn%3Ali%3Afs_miniProfile%3AACoAAB0F2mUBBE5h0S3Vln_Tjf-6DG-f39OMJs4&#038;lipi=urn%3Ali%3Apage%3Ad_flagship3_search_srp_all%3BYqmlMZ86RiGQe9HdR7f6mA%3D%3D\">\n\t\t\t\t\t\tLinkedIn\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-3040afba elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"3040afba\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-1d0db8d9\" data-id=\"1d0db8d9\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-2f403314 elementor-widget elementor-widget-heading\" data-id=\"2f403314\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-large\">Digitalizaci\u00f3n para crecer\n<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3087ffa5 elementor-widget elementor-widget-text-editor\" data-id=\"3087ffa5\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Incluso en nuestro mundo en r\u00e1pida evoluci\u00f3n, donde todo lo no digital parece sufrir el destino de los dinosaurios, tarde o temprano seguimos utilizando papel todos los d\u00edas. La industria de la pasta y el papel ha encontrado formas de hacer frente a la era digital. Como el comportamiento del consumidor ha cambiado, la digitalizaci\u00f3n ha introducido nuevas oportunidades para la industria. Donde una puerta se cierra, otra se abre. Las calidades de papel tis\u00fa y envases van bien y registran un crecimiento significativo (\u00a1recuerden la pandemia!). Segmentos como la impresi\u00f3n y la escritura o el papel prensa, que se han visto m\u00e1s afectados, se han adaptado. Adem\u00e1s, la industria europea de la pasta y el papel se ha comprometido a desempe\u00f1ar un papel de liderazgo en una econom\u00eda neta de carbono cero.<sup>1<\/sup> mientras experimenta la transformaci\u00f3n m\u00e1s sustancial desde hace d\u00e9cadas.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-57a79226 elementor-widget elementor-widget-spacer\" data-id=\"57a79226\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4073bff6 elementor-widget elementor-widget-heading\" data-id=\"4073bff6\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-large\">Circularidad por naturaleza<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1b914f92 elementor-widget elementor-widget-text-editor\" data-id=\"1b914f92\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>La industria de la pasta y el papel siempre ha sido precursora en el uso sostenible de materiales renovables. En Europa, la madera para pasta de papel procede de bosques gestionados de forma responsable. Estos bosques no s\u00f3lo garantizan el suministro de pasta de madera, sino que representan importantes ecosistemas que desempe\u00f1an un papel esencial en la protecci\u00f3n del clima y la biodiversidad. El licor negro, un subproducto de la madera procedente del proceso de fabricaci\u00f3n de pasta kraft, se utiliza como combustible primario en el proceso de fabricaci\u00f3n de pasta kraft, lo que hace que este proceso sea pr\u00e1cticamente independiente de los combustibles f\u00f3siles. Adem\u00e1s, el papel es uno de los productos m\u00e1s reciclados del mundo. Muchos productos de papel y cart\u00f3n se basan ya en fibras recicladas 100%.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7c5abceb elementor-widget elementor-widget-spacer\" data-id=\"7c5abceb\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2dff248 elementor-widget elementor-widget-heading\" data-id=\"2dff248\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-large\">Innovaci\u00f3n circular para un futuro m\u00e1s verde\n<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7055bc05 elementor-widget elementor-widget-text-editor\" data-id=\"7055bc05\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>La innovaci\u00f3n es crucial para alcanzar el objetivo de cero emisiones netas. La industria est\u00e1 trabajando duro para mejorar a\u00fan m\u00e1s la circularidad y la sostenibilidad de sus productos creando \"circularidad por dise\u00f1o\"<sup>2<\/sup> directrices para garantizar que los nuevos productos basados en fibras alcancen el m\u00e1ximo nivel posible de circularidad. Los nuevos productos basados en fibras m\u00e1s all\u00e1 del papel y el cart\u00f3n ayudar\u00e1n a reducir los envases de pl\u00e1stico, el segmento emergente de la biorrefiner\u00eda se esfuerza por sustituir a los productos qu\u00edmicos de plataforma de la cadena de valor del petr\u00f3leo y el gas.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6916df93 elementor-widget elementor-widget-spacer\" data-id=\"6916df93\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1daf907a elementor-widget elementor-widget-heading\" data-id=\"1daf907a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-large\">Optimizar los procesos<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5ca99a92 elementor-widget elementor-widget-text-editor\" data-id=\"5ca99a92\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Aunque la industria ha logrado avances significativos en la reducci\u00f3n de su impacto ambiental durante las \u00faltimas d\u00e9cadas, la fabricaci\u00f3n de papel es un proceso que sigue utilizando agua y energ\u00eda de forma intensiva. Se necesitan nuevos enfoques para seguir reduciendo el consumo de energ\u00eda y agua.<\/p><p>\"<strong>La mejor energ\u00eda es la que no necesitas<\/strong>\" es nuestro principio rector. La mejora de la eficiencia energ\u00e9tica y, al mismo tiempo, el ahorro de agua mediante la optimizaci\u00f3n de la transferencia de calor en calderas y secadoras de m\u00e1quinas de papel es una de las \u00e1reas de enfoque de Kurita dentro de nuestra <a href=\"https:\/\/www.kurita.eu\/es\/applications\/papel\/\" target=\"_blank\" rel=\"noopener\"><strong>pasta y papel<\/strong><\/a> actividades. Soluciones como <a href=\"https:\/\/www.kurita-csv.com\/cetamine\/\" target=\"_blank\" rel=\"noopener\"><strong>Cetamina<\/strong><\/a> o el <strong><a href=\"https:\/\/www.kurita-csv.com\/dropwise-technology\/\" target=\"_blank\" rel=\"noopener\">Tecnolog\u00eda Dropwise Condensation de Kurita<\/a><\/strong> reducen cada d\u00eda las emisiones de gases de efecto invernadero en numerosas aplicaciones en todo el mundo.<\/p><p>Las tecnolog\u00edas de tratamiento con membranas cobrar\u00e1n cada vez m\u00e1s importancia en la recuperaci\u00f3n de aguas y modificar\u00e1n instalaciones tradicionales como el tratamiento f\u00edsico-qu\u00edmico y biol\u00f3gico de efluentes. Nuestros colegas de <a href=\"https:\/\/www.kurita.eu\/es\/soluciones\/avista\/\" target=\"_blank\" rel=\"noopener\"><strong>AVISTA<\/strong><\/a> est\u00e1n listos y preparados para sacar el m\u00e1ximo partido a estas instalaciones.<br \/>El futuro cierre de los ciclos internos del agua depender\u00e1 de una combinaci\u00f3n inteligente de una qu\u00edmica eficaz y de tecnolog\u00edas de supervisi\u00f3n y control basadas en la inteligencia artificial, con el fin de mantener la calidad del agua en niveles aceptables y la contaminaci\u00f3n bajo control. Tecnolog\u00edas como<strong><a href=\"https:\/\/waterknowledge.kurita.eu\/s-sensing-cs\/\" target=\"_blank\" rel=\"noopener\"> S.sensing CS<\/a>,<a href=\"https:\/\/waterknowledge.kurita.eu\/dilurit-bc-s-dosage-system\/\"> Dilurit BC<\/a> <\/strong>S o <strong><a href=\"https:\/\/www.kurita.eu\/es\/soluciones\/ssk\/\" target=\"_blank\" rel=\"noopener\">Kurita SSK<\/a> <\/strong>est\u00e1n dise\u00f1ados para alcanzar estos objetivos.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7c997593 elementor-widget elementor-widget-spacer\" data-id=\"7c997593\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1829362d elementor-widget elementor-widget-heading\" data-id=\"1829362d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-large\">Hacia un futuro sostenible\n<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-43b27491 elementor-widget elementor-widget-text-editor\" data-id=\"43b27491\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>El Acuerdo de Par\u00eds<sup>3<\/sup> establece un marco global para combatir el cambio clim\u00e1tico limitando el calentamiento global por debajo de 2 \u00b0C y prosiguiendo los esfuerzos para limitarlo a 1,5 \u00b0C. En diciembre de 2019, la UE expuso en detalle su programa de cero emisiones netas como estrategia vinculante para combatir el cambio clim\u00e1tico. No hay duda de que la industria de la pulpa y el papel puede -y tiene que- hacer una contribuci\u00f3n significativa hacia una econom\u00eda con emisiones netas cero. En Kurita nos comprometemos a apoyar a nuestros socios de la industria con las tecnolog\u00edas adecuadas que les permitan alcanzar las emisiones netas cero.<\/p><p>A medida que avanzamos hacia la sostenibilidad y la econom\u00eda circular, la industria de la celulosa y el papel es un ejemplo de adaptaci\u00f3n e innovaci\u00f3n. Juntos, podemos allanar el camino hacia un futuro m\u00e1s ecol\u00f3gico y sostenible.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-9186438 elementor-widget elementor-widget-text-editor\" data-id=\"9186438\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><sup>1<\/sup>: <a href=\"http:\/\/www.reinvest2050.eu\">C<\/a><a href=\"http:\/\/www.reinvest2050.eu\" target=\"_blank\" rel=\"noopener\">epi RE INVEST 2050<\/a>;<br \/><sup>2<\/sup>: <a href=\"http:\/\/www.4evergreenforum.eu\">4e<\/a><a href=\"http:\/\/www.4evergreenforum.eu\">alianza vergreen<\/a>;\u00a0<br \/><sup>3<\/sup>: <a href=\"https:\/\/www.un.org\/climatechange\">El Acuerdo de Par\u00eds\u00a0<\/a><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>","protected":false},"excerpt":{"rendered":"<p>Adoptar la digitalizaci\u00f3n para crecer Incluso en nuestro mundo en r\u00e1pida evoluci\u00f3n, donde todo lo no digital parece sufrir el destino de los dinosaurios, tarde o temprano seguimos utilizando papel todos los d\u00edas. La industria de la pasta y el papel ha encontrado formas de hacer frente a la era digital. Como el comportamiento del consumidor ha cambiado, la digitalizaci\u00f3n ha introducido [...]<\/p>","protected":false},"author":2,"featured_media":15520,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[61],"tags":[],"class_list":["post-14873","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-the-splash"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v25.5 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Paper Industry: Supporting the blueprint of circular economy on its journey to net zero - Kurita Europe<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.kurita.eu\/es\/la-industria-papelera-apoya-el-proyecto-de-economia-circular-en-su-camino-hacia-el-cero-neto\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Paper Industry: Supporting the blueprint of circular economy on its journey to net zero - Kurita Europe\" \/>\n<meta property=\"og:description\" content=\"Embracing Digitalization for Growth Even in our rapidly changing world where everything non-digital seems to suffer the fate of the dinosaurs sooner or later we keep on using paper every day. The pulp and paper industry has found ways to cope with the digital era. 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