{"id":14713,"date":"2024-09-06T10:49:00","date_gmt":"2024-09-06T10:49:00","guid":{"rendered":"https:\/\/kurita-eu-gudza2cjbzfhcwbx.francecentral-01.azurewebsites.net\/?p=14713"},"modified":"2026-01-29T16:23:05","modified_gmt":"2026-01-29T16:23:05","slug":"the-importance-of-a-global-circular-economy","status":"publish","type":"post","link":"https:\/\/www.kurita.eu\/hu\/the-importance-of-a-global-circular-economy\/","title":{"rendered":"A glob\u00e1lis k\u00f6rforg\u00e1sos gazdas\u00e1g jelent\u0151s\u00e9ge"},"content":{"rendered":"
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\n\t\t\t\t\t\"Picture\n\t\t\t\t<\/div>\n\t\t\t\n\t\t\t
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\n\t\t\t\t\t\t\tGianne Trindade\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t\n\t\t\t\t\t\t\t\t\t
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Fenntarthat\u00f3s\u00e1gi strat\u00e9giai vezet\u0151<\/p>\n\t\t\t\t\t<\/div>\n\t\t\t\t\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t

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\n\t\t\t\t\t\t\tPaulo Gomes\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t\n\t\t\t\t\t\t\t\t\t
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Glob\u00e1lis marketingigazgat\u00f3<\/p>\n\t\t\t\t\t<\/div>\n\t\t\t\t\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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A Kurita Europe-n\u00e1l \u00f6r\u00f6mmel \u00fcdv\u00f6z\u00f6lj\u00fck ebben a h\u00f3napban csapatunkban Gianne Trindade-t, az \u00faj fenntarthat\u00f3s\u00e1gi vezet\u0151t, akivel Paulo Gomes, glob\u00e1lis marketingigazgat\u00f3nk, \u00e9rdekes besz\u00e9lget\u00e9st folytatott a k\u00f6rforg\u00e1sos gazdas\u00e1gr\u00f3l.\u00a0<\/span><\/strong><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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Interj\u00fa fenntarthat\u00f3s\u00e1gi vezet\u0151nkkel, Gianne Trindade-vel<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
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\u2013 Mi\u00e9rt olyan fontos ez a t\u00e9ma manaps\u00e1g?<\/strong><\/p>

\u2013 El\u0151sz\u00f6r is fontos meg\u00e9rteni a fenntarthat\u00f3s\u00e1g jelent\u00e9s\u00e9t, mivel a \u201efenntarthat\u00f3s\u00e1g\u201d (sustainability) kifejez\u00e9s a \u201efenntarthat\u00f3\u201d (sustainable) sz\u00f3b\u00f3l sz\u00e1rmazik, \u00e9s a \u201efenntarthat\u00f3\u201d kifejez\u00e9ssel azokat a dolgokat \u00e9rtj\u00fck, amelyeknek tart\u00f3snak kell lenni\u00fck. A fenntarthat\u00f3s\u00e1g nem csup\u00e1n a k\u00f6rnyezetre vonatkozik, hanem a t\u00e1rsadalmi \u00e9s az \u00fczleti k\u00e9rd\u00e9sekre is. A Kurit\u00e1n\u00e1l t\u00f6lt\u00f6tt els\u0151 h\u00f3napomban pozit\u00edv benyom\u00e1st tett r\u00e1m, hogy a v\u00e1llalat m\u00e1ris milyen sokat tesz a fenntarthat\u00f3s\u00e1g \u00e9rdek\u00e9ben, nem csup\u00e1n alaptev\u00e9kenys\u00e9ge keret\u00e9ben, hanem a v\u00e1llalati kult\u00far\u00e1j\u00e1ban is.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t

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\u2013 Mit jelent a k\u00f6rforg\u00e1sos gazdas\u00e1g, \u00e9s melyek a legfontosabb alapelvei?<\/strong>
<\/span><\/p>

\u2013 A k\u00f6rforg\u00e1sos gazdas\u00e1g fogalm\u00e1nak meg\u00e9rt\u00e9s\u00e9hez fontos, hogy a line\u00e1ris gazdas\u00e1got, mint annak ellent\u00e9t\u00e9t, meg\u00e9rts\u00fck. Ez ut\u00f3bbi az a gazdas\u00e1gi modell, amelyben az ipari forradalom \u00f3ta \u00e9vsz\u00e1zadok \u00f3ta \u00e9l\u00fcnk. A line\u00e1ris gazdas\u00e1g l\u00e9nyeg\u00e9ben azt jelenti, hogy a term\u00e9keket \u00fagy \u00e1ll\u00edtjuk el\u0151, hogy nem vessz\u00fck figyelembe azok \u00e1rtalmatlan\u00edt\u00e1s\u00e1t, azaz \u00e9lettartamuk v\u00e9g\u00e9t. Ez azt jelenti, hogy \u201ekivesz\u00fcnk, el\u0151\u00e1ll\u00edtunk, eldobunk\u201d an\u00e9lk\u00fcl, hogy figyelembe venn\u00e9nk, vajon ez a term\u00e9k v\u00e9g\u00fcl hullad\u00e9kk\u00e1 v\u00e1lik-e. A k\u00f6rforg\u00e1sos gazdas\u00e1g min\u0151s\u00e9gileg elt\u00e9r\u0151. Itt egy ciklusra utalunk. Ebben az esetben arra t\u00f6reksz\u00fcnk, hogy az er\u0151forr\u00e1sokat a lehet\u0151 leghosszabb ideig rendelkez\u00e9sre \u00e1ll\u00f3v\u00e1 tegy\u00fck, biztos\u00edtva, hogy a term\u00e9kek \u00e9s anyagok forgalomban maradjanak, \u00e9s minimaliz\u00e1lva a hullad\u00e9kot. Itt nagy a k\u00fcl\u00f6nbs\u00e9g a line\u00e1ris gazdas\u00e1ghoz k\u00e9pest, \u00e9s sz\u00e1mos el\u0151nye van: cs\u00f6kkenti a hullad\u00e9kot \u00e9s meg\u0151rzi az er\u0151forr\u00e1sokat; v\u00e9di a k\u00f6rnyezetet \u00e9s korl\u00e1tozza a biol\u00f3giai sokf\u00e9les\u00e9g cs\u00f6kken\u00e9s\u00e9t; cs\u00f6kkenti az \u00fcvegh\u00e1zhat\u00e1s\u00fa g\u00e1zok kibocs\u00e1t\u00e1s\u00e1t \u00e9s \u00f6szt\u00f6nzi a gazdas\u00e1gi n\u00f6veked\u00e9st.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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\u2013 \u00d6n szerint ez egy eur\u00f3pai tendencia, vagy ink\u00e1bb egy glob\u00e1lisabb ir\u00e1nyzat?<\/strong><\/p>

\u2013 Ennek glob\u00e1lis szint\u0171 fell\u00e9p\u00e9snek kell lennie, mert ha glob\u00e1lis szinten tov\u00e1bbra is olyan m\u00e9rt\u00e9kben haszn\u00e1ljuk fel az er\u0151forr\u00e1sokat, mint manaps\u00e1g, akkor ez a mennyis\u00e9g ak\u00e1r 60%-vel is meghaladja azt az er\u0151forr\u00e1smennyis\u00e9get, amelyet a F\u00f6ld egy \u00e9v alatt k\u00e9pes regener\u00e1lni. Ha \u00edgy folytatjuk, 50 \u00e9v m\u00falva a bolyg\u00f3 teljesen m\u00e1s lesz, \u00e9s ez nagyon negat\u00edv ir\u00e1nyba fog v\u00e1ltozni.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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\u2013 Szerinted ez\u00e9rt olyan fontos a k\u00f6rforg\u00e1sos gazdas\u00e1g?<\/strong><\/p>

\u2013 Igen, pontosan. Hiszen v\u00e9ges er\u0151forr\u00e1sokr\u00f3l van sz\u00f3: talajban tal\u00e1lhat\u00f3 fosszilis anyagok, f\u00f6ldg\u00e1z, v\u00edz. Ezt m\u00e1r a term\u00e9kek tervez\u00e9s\u00e9nek szakasz\u00e1ban figyelembe kell venn\u00fcnk. Figyelembe kell venn\u00fcnk azt is, hogyan haszn\u00e1ljuk fel az er\u0151forr\u00e1sokat, hogyan tudjuk a felhaszn\u00e1l\u00e1sukat maximaliz\u00e1lni, valamint azt is, hogy hogyan ker\u00fclnek ezek az er\u0151forr\u00e1sok v\u00e9gs\u0151 \u00e1rtalmatlan\u00edt\u00e1sra. P\u00e9ld\u00e1ul: mi\u00f3ta 2018 \u00f3ta itt \u00e9lek N\u00e9metorsz\u00e1gban, k\u00e9t laptopom volt. Egy nagyon r\u00e9git hoztam magammal Braz\u00edli\u00e1b\u00f3l, amit hat \u00e9vig haszn\u00e1ltam. Egy napon azonban a laptop m\u00e1r nem akart m\u0171k\u00f6dni. Ahelyett, hogy kidobtam volna, r\u00e1j\u00f6ttem, hogy a h\u00e1zam k\u00f6zel\u00e9ben van egy kis bolt, ahol \u00e1tveszik ezeket a laptopokat, sz\u00e9tszerelik \u0151ket, \u00e9s a m\u00e9g m\u0171k\u00f6d\u0151k\u00e9pes alkatr\u00e9szeket \u00faj g\u00e9pek \u00f6ssze\u00e1ll\u00edt\u00e1s\u00e1hoz haszn\u00e1lj\u00e1k fel, majd nagyon olcs\u00f3n \u00e9rt\u00e9kes\u00edtik \u0151ket. De ennek a sz\u00e9ps\u00e9ge nem a p\u00e9nzben rejlett, hanem abban, hogy seg\u00edtettem a k\u00f6rnyezetnek, a helyi \u00fczletnek \u00e9s annak a szem\u00e9lynek is, aki ut\u00e1nam megkapta ezt a laptopot. Ez egy p\u00e9lda a j\u00f3l m\u0171k\u00f6d\u0151 k\u00f6rforg\u00e1sos gazdas\u00e1gra, \u00e9s rengeteg olyan cselekedet van, amit mindennap tehet\u00fcnk ebben az ir\u00e1nyban.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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\u2013 T\u00e9rj\u00fcnk most \u00e1t a k\u00f6rforg\u00e1sos gazdas\u00e1gra az \u00fczleti szempontb\u00f3l. Mit jelent az, hogy egy ipar\u00e1g a termel\u00e9si m\u00f3dszereit ehhez a koncepci\u00f3hoz igaz\u00edtja?<\/strong><\/p>

\u2013 A k\u00f6rforg\u00e1sos gazdas\u00e1g bevezet\u00e9se az \u00fczleti szf\u00e9r\u00e1ban \u00e9s az iparban a gondolkod\u00e1sm\u00f3d megv\u00e1ltoztat\u00e1s\u00e1val kezd\u0151dik. Ugyanis a k\u00f6rforg\u00e1sos gazdas\u00e1got m\u00e1r a kezdetekt\u0151l fogva, amikor a v\u00e1llalat \u00fagy d\u00f6nt, hogy egy bizonyos term\u00e9ket megtervez, koncepcion\u00e1lisan is figyelembe kell venni. P\u00e9ld\u00e1ul a gy\u00e1rt\u00e1si folyamatban meg\u00fajul\u00f3 energi\u00e1t lehet felhaszn\u00e1lni. D\u00f6nthet\u00fcnk \u00fagy is, hogy olyan term\u00e9keket haszn\u00e1lunk, amelyek k\u00f6nnyebben \u00fajrahasznos\u00edthat\u00f3k. Lehet\u0151s\u00e9get kell biztos\u00edtanunk az \u00fcgyfeleknek ezeknek az anyagoknak az \u00e1rtalmatlan\u00edt\u00e1s\u00e1ra, hogy azok ism\u00e9t beker\u00fclhessenek a k\u00f6rforg\u00e1sba. Egy m\u00e1sik p\u00e9lda a divatipar, amely nagyon \u00e9rz\u00e9keny ter\u00fclet, mivel rengeteg vizet fogyaszt. Bizonyos v\u00e1llalatok lehet\u0151s\u00e9get k\u00edn\u00e1lnak a fogyaszt\u00f3knak arra, hogy visszahozz\u00e1k azokat a ruh\u00e1kat, amelyekre m\u00e1r nincs sz\u00fcks\u00e9g\u00fck. A Kurit\u00e1n\u00e1l most kezdt\u00fcnk egy\u00fcttm\u0171k\u00f6d\u00e9st egy olyan v\u00e1llalattal, amely meg\u00fajul\u00f3 er\u0151forr\u00e1sokb\u00f3l nyert nyersanyagokat \u00e1ll\u00edt el\u0151. \u00c9rdekesnek tal\u00e1ltam elolvasni a A Kurita k\u00f6rnyezetv\u00e9delmi jelent\u00e9se<\/a>, ahol n\u00e9h\u00e1ny \u00e9rdekes esettanulm\u00e1nyt tal\u00e1ltam arr\u00f3l, hogy a Kurita t\u00e1mogatja a pelenk\u00e1k szelekt\u00edv gy\u0171jt\u00e9s\u00e9t \u00fajrahasznos\u00edt\u00e1s c\u00e9lj\u00e1b\u00f3l, ahelyett, hogy azokat el\u00e9getn\u00e9k. A jelent\u00e9sben bemutatott m\u00e1sik p\u00e9lda arra vonatkozik, hogy a Kurita membr\u00e1nbioreaktor-rendszerei \u2013 amelyek \u00e9lelmiszer- \u00e9s italgy\u00e1rak szennyviz\u00e9t tiszt\u00edtj\u00e1k \u2013 hogyan alak\u00edtj\u00e1k \u00e1t ezt a szennyvizet igaz\u00e1n kiv\u00e1l\u00f3 min\u0151s\u00e9g\u0171 v\u00edzz\u00e9; ezt a technol\u00f3gi\u00e1t m\u00e1r alkalmazz\u00e1k \u00fcgyfelek Jap\u00e1nban, K\u00edn\u00e1ban \u00e9s Thaif\u00f6ld\u00f6n, ahol a v\u00edz \u00fajrahasznos\u00edt\u00e1si ar\u00e1nya meghaladja a 90%-t.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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\u2013 Mit gondolsz, hogyan lehetne m\u00e9rni a k\u00f6rforg\u00e1sos gazdas\u00e1g siker\u00e9t?<\/strong><\/p>

\u2013 A k\u00f6rforg\u00e1sos gazdas\u00e1g olyan t\u00e9ma, amelyben sz\u00e1mos szerepl\u0151 vesz r\u00e9szt: a korm\u00e1ny, a v\u00e1llalatok, a fogyaszt\u00f3k, valamint az anyagok begy\u0171jt\u00e9si pontjai. Ahhoz, hogy mindezt sikeresnek \u00edt\u00e9lhess\u00fck, el\u0151sz\u00f6r is fel kell m\u00e9rn\u00fcnk, hogy ezek a felek milyen m\u00e9rt\u00e9kben vesznek r\u00e9szt a folyamatban.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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\u2013 Hogyan tartod magad naprak\u00e9szen ezekkel a t\u00e9m\u00e1kkal kapcsolatban?<\/strong><\/p>

\u2013 K\u00f6sz\u00f6n\u00f6m a k\u00e9rd\u00e9st. Nemcsak a k\u00f6rforg\u00e1sos gazdas\u00e1ggal kapcsolatos t\u00e9m\u00e1k, hanem a fenntarthat\u00f3s\u00e1ggal kapcsolatos k\u00e9rd\u00e9sek miatt is feliratkoztam n\u00e9h\u00e1ny speci\u00e1lis h\u00edrlev\u00e9lre. Aj\u00e1nlani tudom az \u201cESG today\u201d c\u00edm\u0171t, ami nagyon \u00e9rdekes. Emellett r\u00e9szt veszek olyan LinkedIn-csoportokban is, ahol a k\u00f6rforg\u00e1sos gazdas\u00e1gr\u00f3l folytatunk besz\u00e9lget\u00e9seket, valamint webin\u00e1riumokon is. Sajnos a koronav\u00edrus-j\u00e1rv\u00e1ny \u00f3ta nem veszek r\u00e9szt szem\u00e9lyesen rendezv\u00e9nyeken, de online rengeteg lehet\u0151s\u00e9g\u00fcnk van. V\u00e9g\u00fcl, kifejezetten a k\u00f6rforg\u00e1sos gazdas\u00e1ggal kapcsolatos t\u00e9m\u00e1khoz, nagyon aj\u00e1nlom az Ellen McArthur Alap\u00edtv\u00e1ny weboldal\u00e1t. Ott sz\u00e1mos esettanulm\u00e1nyt is elolvashatunk.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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\u2013 M\u00e1r besz\u00e9lt\u00fcnk arr\u00f3l, hogy mit tehetne a v\u00e1llalat. Mit tehet\u00fcnk mi mag\u00e1nszem\u00e9lyk\u00e9nt?<\/strong><\/p>

\u2013 El\u0151sz\u00f6r is az \u00e1ltalunk haszn\u00e1lt term\u00e9kekn\u00e9l v\u00e1lasszunk \u00fajrafelhaszn\u00e1lhat\u00f3 anyagokat, p\u00e9ld\u00e1ul \u00fcveget, f\u00e9met vagy szilikont, \u00e9s cs\u00f6kkents\u00fck a m\u0171anyagok haszn\u00e1lat\u00e1t. Ugyanakkor szerintem a legfontosabb az, hogy \u00e1tgondoljuk: val\u00f3ban sz\u00fcks\u00e9g van-e arra, hogy \u00e1lland\u00f3an mindent lecser\u00e9lj\u00fcnk. P\u00e9ld\u00e1ul mi\u00e9rt cser\u00e9lj\u00fck le minden \u00e9vben a telefonunkat vagy az aut\u00f3nkat? Egy m\u00e1sik ter\u00fclet, ahol jelent\u0151s a k\u00f6rnyezeti hat\u00e1s, az \u00e9lelmiszerekkel kapcsolatos, k\u00fcl\u00f6n\u00f6sen a v\u00f6r\u00f6s h\u00fas eset\u00e9ben. Emellett cs\u00f6kkenteni kell a pap\u00edrfogyaszt\u00e1st, \u00e9s \u00e1t kell \u00e1llni a meg\u00fajul\u00f3 energiaforr\u00e1sokra, mint a nap-, a sz\u00e9l- vagy a v\u00edzenergia. Tov\u00e1bb\u00e1 fel kell h\u00edvnunk a k\u00f6rnyezet\u00fcnkben \u00e9l\u0151k figyelm\u00e9t erre a k\u00e9rd\u00e9sre, \u00e9s min\u00e9l t\u00f6bb embert kell megnyern\u00fcnk ennek a gondolkod\u00e1sm\u00f3dnak. A vil\u00e1g rendk\u00edv\u00fcl gyorsan v\u00e1ltozik, \u00e9s ezzel egy\u00fctt az is, ahogyan a k\u00f6vetkez\u0151 \u00e9vekben t\u00f6bb mint h\u00e9tmilli\u00e1rd ember fog fogyasztani. Komolyan \u00e1t kell gondolnunk a d\u00f6nt\u00e9seinket.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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\u2013 \u00c9s nem csup\u00e1n egy\u00e9nileg, hanem a Kurita r\u00e9szek\u00e9nt is. \u00c9ppen ez\u00e9rt szeretek a c\u00e9g\u00fcnkn\u00e9l dolgozni, mert mi is azok k\u00f6z\u00e9 a partnerek k\u00f6z\u00e9 tartozunk, akik egy glob\u00e1lis k\u00f6rforg\u00e1sos gazdas\u00e1gon alapul\u00f3 t\u00e1rsadalom fel\u00e9p\u00edt\u00e9s\u00e9n dolgoznak. Gianne, nagyon k\u00f6sz\u00f6n\u00f6m a mai szavaidat.<\/strong><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>","protected":false},"excerpt":{"rendered":"

A Kurita kiemeli a glob\u00e1lis k\u00f6rforg\u00e1sos gazdas\u00e1g szerep\u00e9t a fenntarthat\u00f3s\u00e1g \u00e9s az er\u0151forr\u00e1sok hat\u00e9kony felhaszn\u00e1l\u00e1s\u00e1nak el\u0151mozd\u00edt\u00e1s\u00e1ban.<\/p>","protected":false},"author":2,"featured_media":16215,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_templately_pack_id":"","_templately_imported_at":"","_templately_source":"","_templately_import_session_id":"","footnotes":""},"categories":[61],"tags":[],"class_list":["post-14713","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-the-splash"],"yoast_head":"\nThe importance of a global circular economy<\/title>\n<meta name=\"description\" content=\"Kurita highlights the importance of a global circular economy, promoting sustainable water solutions and resource efficiency worldwide.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, 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