{"id":14713,"date":"2024-09-06T10:49:00","date_gmt":"2024-09-06T10:49:00","guid":{"rendered":"https:\/\/kurita-eu-gudza2cjbzfhcwbx.francecentral-01.azurewebsites.net\/?p=14713"},"modified":"2026-01-29T16:23:05","modified_gmt":"2026-01-29T16:23:05","slug":"the-importance-of-a-global-circular-economy","status":"publish","type":"post","link":"https:\/\/www.kurita.eu\/ro\/the-importance-of-a-global-circular-economy\/","title":{"rendered":"Importan\u021ba unei economii circulare la nivel global"},"content":{"rendered":"
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\n\t\t\t\t\t\t\tGianne Trindade\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t\n\t\t\t\t\t\t\t\t\t
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Manager de strategie \u00een domeniul sustenabilit\u0103\u021bii<\/p>\n\t\t\t\t\t<\/div>\n\t\t\t\t\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t

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\n\t\t\t\t\t\t\tPaulo Gomes\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t\n\t\t\t\t\t\t\t\t\t
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Director de marketing global<\/p>\n\t\t\t\t\t<\/div>\n\t\t\t\t\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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La Kurita Europe, suntem \u00eenc\u00e2nta\u021bi s\u0103 o \u00eent\u00e2mpin\u0103m \u00een echipa noastr\u0103, \u00een aceast\u0103 lun\u0103, pe Gianne Trindade, noul nostru manager de sustenabilitate, cu care Paulo Gomes, directorul nostru global de marketing, a purtat o discu\u021bie interesant\u0103 pe tema economiei circulare.\u00a0<\/span><\/strong><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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Un interviu cu Gianne Trindade, managerul nostru pentru dezvoltare durabil\u0103<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
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\u2013 De ce este acest subiect at\u00e2t de important \u00een prezent?<\/strong><\/p>

\u2013 \u00cen primul r\u00e2nd, este important s\u0103 \u00een\u021belegem semnifica\u021bia sustenabilit\u0103\u021bii, deoarece termenul \u201esustenabilitate\u201d provine de la cuv\u00e2ntul \u201esustenabil\u201d, iar prin \u201esustenabil\u201d ne referim la lucruri care trebuie s\u0103 d\u0103inuie. Sustenabilitatea nu se refer\u0103 doar la mediu, ci \u0219i la aspectele sociale \u0219i la cele legate de afaceri. \u00cen prima mea lun\u0103 la Kurita, am fost impresionat \u00een mod pozitiv de ceea ce face deja compania \u00een domeniul sustenabilit\u0103\u021bii, nu doar ca parte a activit\u0103\u021bii sale principale, ci \u0219i ca parte a culturii sale organiza\u021bionale.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t

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\u2013 Ce \u00eenseamn\u0103 economia circular\u0103 \u0219i care sunt principiile sale fundamentale?<\/strong>
<\/span><\/p>

\u2013 Pentru a \u00een\u021belege conceptul de economie circular\u0103, este important s\u0103 \u00een\u021belegem economia liniar\u0103 ca fiind opusul acesteia. Aceasta din urm\u0103 este economia \u00een care tr\u0103im de secole, \u00eenc\u0103 de la Revolu\u021bia Industrial\u0103. Economia liniar\u0103 reprezint\u0103, \u00een esen\u021b\u0103, modul \u00een care producem bunurile f\u0103r\u0103 a \u021bine cont de eliminarea lor sau de sf\u00e2r\u0219itul ciclului de via\u021b\u0103 al acestora. Asta \u00eenseamn\u0103 c\u0103 urm\u0103m principiul \u201eia, produce, arunc\u0103\u201d, f\u0103r\u0103 a ne g\u00e2ndi dac\u0103 produsul respectiv va ajunge, \u00een cele din urm\u0103, la gunoi. Economia circular\u0103 este cu totul diferit\u0103. Aici ne referim la un ciclu. \u00cen acest caz, ne propunem s\u0103 men\u021binem resursele disponibile c\u00e2t mai mult timp posibil, asigur\u00e2ndu-ne c\u0103 produsele \u0219i materialele r\u0103m\u00e2n \u00een circula\u021bie \u0219i reduc\u00e2nd la minimum de\u0219eurile generate de acestea. Aici exist\u0103 o diferen\u021b\u0103 major\u0103 fa\u021b\u0103 de economia liniar\u0103, iar beneficiile asociate sunt numeroase: reduce de\u0219eurile \u0219i conserv\u0103 resursele; protejeaz\u0103 mediul \u0219i limiteaz\u0103 pierderea biodiversit\u0103\u021bii; reduce emisiile de gaze cu efect de ser\u0103 \u0219i stimuleaz\u0103 cre\u0219terea economic\u0103.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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\u2013 Din punctul dumneavoastr\u0103 de vedere, este vorba de o tendin\u021b\u0103 european\u0103 sau de o tendin\u021b\u0103 mai general\u0103?<\/strong><\/p>

\u2013 Aceasta trebuie s\u0103 fie o ac\u021biune la nivel global, deoarece, dac\u0103 continu\u0103m s\u0103 consum\u0103m la nivel global toate resursele pe care le exploat\u0103m \u00een prezent, aceast\u0103 cantitate ajunge la 60% de resurse din mediu mai mult dec\u00e2t poate regenera P\u0103m\u00e2ntul \u00eentr-un an. Dac\u0103 vom continua \u00een acest ritm, \u00een 50 de ani, planeta va fi complet schimbat\u0103, \u0219i \u00eentr-un mod foarte negativ.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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\u2013 Ai spune c\u0103 acesta este motivul pentru care economia circular\u0103 este at\u00e2t de important\u0103?<\/strong><\/p>

\u2013 Da, exact. Pentru c\u0103 vorbim despre resurse limitate: fosile din sol, gaze naturale, ap\u0103. Trebuie s\u0103 ne g\u00e2ndim la acest aspect \u00eenc\u0103 din momentul \u00een care produsele sunt proiectate. \u0218i trebuie s\u0103 lu\u0103m \u00een considerare modul \u00een care folosim resursele, cum putem maximiza utilizarea lor \u0219i modul \u00een care aceste resurse sunt eliminate. De exemplu, de c\u00e2nd locuiesc aici, \u00een Germania, din 2018, am avut dou\u0103 laptopuri. Am adus unul foarte vechi din Brazilia, pe care \u00eel foloseam de \u0219ase ani. \u0218i, dup\u0103 o zi, laptopul nu a mai vrut s\u0103 func\u021bioneze. \u00cen loc s\u0103-l arunc, mi-am dat seama c\u0103 exist\u0103 un mic magazin l\u00e2ng\u0103 casa mea unde se colectau aceste laptopuri \u0219i se dezasamblau; se prelua partea principal\u0103 care \u00eenc\u0103 func\u021biona pentru a construi altele noi, care erau v\u00e2ndute la un pre\u021b foarte mic. Dar frumuse\u021bea acestei ini\u021biative nu \u021binea de bani, ci de a ajuta mediul, de a sprijini magazinul local \u0219i de a-l ajuta pe cel care a preluat acest laptop dup\u0103 mine. Acesta este un exemplu de economie circular\u0103 care func\u021bioneaz\u0103, iar \u00een fiecare zi putem \u00eentreprinde numeroase ac\u021biuni \u00een aceast\u0103 direc\u021bie.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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\u2013 S\u0103 trecem acum la economia circular\u0103 privit\u0103 din perspectiva mediului de afaceri. Ce \u00eenseamn\u0103 pentru o industrie s\u0103-\u0219i adapteze modul de produc\u021bie la acest concept?<\/strong><\/p>

\u2013 Economia circular\u0103 pentru \u00eentreprinderi \u0219i industrii \u00eencepe prin schimbarea mentalit\u0103\u021bilor. Deoarece economia circular\u0103 trebuie luat\u0103 \u00een considerare din punct de vedere conceptual \u00eenc\u0103 de la \u00eenceput, atunci c\u00e2nd compania decide s\u0103 proiecteze un anumit produs. Exist\u0103, de exemplu, energia regenerabil\u0103 care poate fi utilizat\u0103 \u00een procesul de produc\u021bie. De asemenea, se poate opta pentru utilizarea unor produse care pot fi reciclate mai u\u0219or. Trebuie s\u0103 le oferim clien\u021bilor o modalitate de a elimina aceste materiale, astfel \u00eenc\u00e2t ele s\u0103 revin\u0103 \u00een ciclu. Un alt exemplu \u00eel reprezint\u0103 pia\u021ba modei, care este una foarte sensibil\u0103, deoarece consum\u0103 mult\u0103 ap\u0103. Anumite companii ofer\u0103 clien\u021bilor posibilitatea de a returna hainele de care nu mai au nevoie. La Kurita, am ini\u021biat recent o colaborare cu o companie care produce materii prime din resurse regenerabile. Mi s-a p\u0103rut interesant s\u0103 citesc Raportul de mediu al Kurita<\/a>, unde am g\u0103sit c\u00e2teva studii de caz interesante \u00een care Kurita promoveaz\u0103 sortarea scutecelor \u00een vederea recicl\u0103rii, \u00een loc de incinerarea acestora. Un alt exemplu prezentat \u00een acel raport se refer\u0103 la modul \u00een care sistemele de bioreactoare cu membran\u0103 Kurita, care trateaz\u0103 apele uzate provenite de la fabricile de produse alimentare \u0219i b\u0103uturi, transform\u0103 aceste ape uzate \u00een ap\u0103 de foarte bun\u0103 calitate, clien\u021bii utiliz\u00e2nd deja aceast\u0103 tehnologie \u00een Japonia, China \u0219i Thailanda, cu rate de reutilizare a apei de peste 90%.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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\u2013 Ce p\u0103rere ai despre modul \u00een care se poate m\u0103sura succesul economiei circulare?<\/strong><\/p>

\u2013 Economia circular\u0103 este un subiect care implic\u0103 numero\u0219i actori: autorit\u0103\u021bile, companiile, clien\u021bii \u0219i punctele de colectare a materialelor. Pentru a evalua succesul acestui demers, trebuie s\u0103 \u00eencepem prin a evalua gradul de implicare al tuturor acestor p\u0103r\u021bi \u00een proces.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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\u2013 Cum te \u021bii la curent cu aceste subiecte?<\/strong><\/p>

\u2013 \u00ce\u021bi mul\u021bumesc pentru \u00eentrebare. Nu doar pentru subiectele legate de economia circular\u0103, ci \u0219i pentru cele legate de sustenabilitate, m\u0103 abonez la c\u00e2teva buletine informative specializate. \u021ai-a\u0219 putea recomanda \u201cESG today\u201d, care este unul foarte interesant. De asemenea, particip la grupuri de pe LinkedIn \u00een care purt\u0103m discu\u021bii despre economia circular\u0103, precum \u0219i la webinarii. Din p\u0103cate, dup\u0103 pandemia de COVID-19, nu mai particip fizic la evenimente, dar avem mii de oportunit\u0103\u021bi online. \u00cen cele din urm\u0103, \u0219i \u00een mod specific pentru subiectele legate de economia circular\u0103, recomand cu c\u0103ldur\u0103 site-ul web al Funda\u021biei Ellen McArthur. Acesta con\u021bine, de asemenea, numeroase studii de caz pe care le pute\u021bi citi.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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\u2013 Am discutat deja despre ce ar putea face compania. Ce putem face noi, la nivel personal?<\/strong><\/p>

\u2013 Ar trebui s\u0103 \u00eencepem prin a alege alternative din materiale reutilizabile pentru produsele pe care le folosim, cum ar fi sticla, metalul sau siliconul, reduc\u00e2nd astfel utilizarea plasticului. Cu toate acestea, cred c\u0103 cel mai important lucru este s\u0103 ne reconsider\u0103m nevoia de a schimba totul tot timpul. De exemplu, de ce ne schimb\u0103m telefoanele sau ma\u0219inile \u00een fiecare an? Un alt aspect cu un impact ecologic semnificativ este cel legat de alimenta\u021bie, \u00een special de carnea ro\u0219ie. \u00cen plus, ar trebui s\u0103 reducem consumul de h\u00e2rtie \u0219i s\u0103 trecem la energii regenerabile, cum ar fi energia solar\u0103, eolian\u0103 sau hidroelectric\u0103. De asemenea, trebuie s\u0103 sensibiliz\u0103m oamenii din jurul nostru \u0219i s\u0103 atragem c\u00e2t mai mul\u021bi oameni posibil c\u0103tre aceast\u0103 mentalitate. Lumea se schimb\u0103 foarte repede, iar modul \u00een care peste \u0219apte miliarde de oameni vor consuma \u00een urm\u0103torii ani se va transforma. Trebuie s\u0103 ne g\u00e2ndim cu adev\u0103rat la alegerile pe care le facem.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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\u2013 \u0218i nu doar ca indivizi, ci \u0219i ca parte a companiei Kurita. Tocmai de aceea \u00eemi place foarte mult s\u0103 lucrez \u00een compania noastr\u0103, pentru c\u0103 suntem unul dintre partenerii care contribuie la construirea unei societ\u0103\u021bi bazate pe economia circular\u0103 la nivel global. Gianne, \u00ee\u021bi mul\u021bumesc foarte mult pentru cuvintele tale de ast\u0103zi.<\/strong><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>","protected":false},"excerpt":{"rendered":"

Kurita subliniaz\u0103 rolul unei economii circulare la nivel global \u00een promovarea sustenabilit\u0103\u021bii \u0219i a utiliz\u0103rii eficiente a resurselor.<\/p>","protected":false},"author":2,"featured_media":16215,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_templately_pack_id":"","_templately_imported_at":"","_templately_source":"","_templately_import_session_id":"","footnotes":""},"categories":[61],"tags":[],"class_list":["post-14713","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-the-splash"],"yoast_head":"\nThe importance of a global circular economy<\/title>\n<meta name=\"description\" content=\"Kurita highlights the importance of a global circular economy, promoting sustainable water solutions and resource efficiency worldwide.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link 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