{"id":14713,"date":"2024-09-06T10:49:00","date_gmt":"2024-09-06T10:49:00","guid":{"rendered":"https:\/\/kurita-eu-gudza2cjbzfhcwbx.francecentral-01.azurewebsites.net\/?p=14713"},"modified":"2026-01-29T16:23:05","modified_gmt":"2026-01-29T16:23:05","slug":"the-importance-of-a-global-circular-economy","status":"publish","type":"post","link":"https:\/\/www.kurita.eu\/sk\/the-importance-of-a-global-circular-economy\/","title":{"rendered":"V\u00fdznam glob\u00e1lneho obehov\u00e9ho hospod\u00e1rstva"},"content":{"rendered":"
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Mana\u017e\u00e9r strat\u00e9gie udr\u017eate\u013enosti<\/p>\n\t\t\t\t\t<\/div>\n\t\t\t\t\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t

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\n\t\t\t\t\t\t\tPaulo Gomes\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t\n\t\t\t\t\t\t\t\t\t
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Riadite\u013e pre glob\u00e1lny marketing<\/p>\n\t\t\t\t\t<\/div>\n\t\t\t\t\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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V spolo\u010dnosti Kurita Europe sme tento mesiac s rados\u0165ou priv\u00edtali v na\u0161om t\u00edme Gianne Trindade, na\u0161u nov\u00fa mana\u017e\u00e9rku pre udr\u017eate\u013enos\u0165, s ktorou mal Paulo Gomes, n\u00e1\u0161 glob\u00e1lny marketingov\u00fd riadite\u013e, zauj\u00edmav\u00fd rozhovor na t\u00e9mu cirkul\u00e1rnej ekonomiky.\u00a0<\/span><\/strong><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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Rozhovor s na\u0161ou mana\u017e\u00e9rkou pre udr\u017eate\u013enos\u0165, Gianne Trindade<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
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\u2013 Pre\u010do je t\u00e1to t\u00e9ma dnes tak\u00e1 d\u00f4le\u017eit\u00e1?<\/strong><\/p>

\u2013 V prvom rade je d\u00f4le\u017eit\u00e9 pochopi\u0165 v\u00fdznam pojmu udr\u017eate\u013enos\u0165, preto\u017ee tento pojem poch\u00e1dza zo slova \u201eudr\u017eate\u013en\u00fd\u201c a pod pojmom \u201eudr\u017eate\u013en\u00fd\u201c m\u00e1me na mysli veci, ktor\u00e9 musia vydr\u017ea\u0165. Udr\u017eate\u013enos\u0165 sa net\u00fdka len \u017eivotn\u00e9ho prostredia, ale aj soci\u00e1lnych a podnikate\u013esk\u00fdch ot\u00e1zok. U\u017e po\u010das prv\u00e9ho mesiaca v spolo\u010dnosti Kurita na m\u0148a urobilo pozit\u00edvny dojem to, \u010do t\u00e1to spolo\u010dnos\u0165 u\u017e v s\u00fa\u010dasnosti rob\u00ed v oblasti udr\u017eate\u013enosti \u2013 nielen v r\u00e1mci svojej hlavnej \u010dinnosti, ale aj v r\u00e1mci svojej firemnej kult\u00fary.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t

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\u2013 \u010co znamen\u00e1 pojem \u201eobehov\u00e9 hospod\u00e1rstvo\u201c a ak\u00e9 s\u00fa jeho k\u013e\u00fa\u010dov\u00e9 princ\u00edpy?<\/strong>
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\u2013 Na pochopenie konceptu cirkul\u00e1rnej ekonomiky je d\u00f4le\u017eit\u00e9 najprv pochopi\u0165 line\u00e1rnu ekonomiku ako jej protiklad. Ide o ekonomick\u00fd model, v ktorom \u017eijeme u\u017e storo\u010dia, od \u010dias priemyselnej revol\u00facie. Line\u00e1rna ekonomika v podstate predstavuje sp\u00f4sob, ak\u00fdm vyr\u00e1bame v\u00fdrobky bez zoh\u013eadnenia ich likvid\u00e1cie \u010di konca \u017eivotnosti. To znamen\u00e1, \u017ee postupujeme pod\u013ea sch\u00e9my \u201evzia\u0165, vyrobi\u0165, zlikvidova\u0165\u201c, bez oh\u013eadu na to, \u010di sa tento v\u00fdrobok nakoniec stane odpadom. Ob\u011bhov\u00e9 hospod\u00e1rstvo je kvalitat\u00edvne odli\u0161n\u00e9. Tu hovor\u00edme o cykle. V tomto pr\u00edpade sa sna\u017e\u00edme udr\u017ea\u0165 zdroje k dispoz\u00edcii \u010do najdlh\u0161ie, zabezpe\u010di\u0165, aby v\u00fdrobky a materi\u00e1ly zostali v obehu, a minimalizova\u0165 tak mno\u017estvo odpadu. Tu je ve\u013ek\u00fd rozdiel v porovnan\u00ed s line\u00e1rnou ekonomikou a existuje mnoho s\u00favisiacich v\u00fdhod: zni\u017euje mno\u017estvo odpadu a \u0161etr\u00ed zdroje; chr\u00e1ni \u017eivotn\u00e9 prostredie a obmedzuje \u00fabytok biodiverzity; zni\u017euje emisie sklen\u00edkov\u00fdch plynov a stimuluje hospod\u00e1rsky rast.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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\u2013 Z v\u00e1\u0161ho poh\u013eadu ide o eur\u00f3psky jav alebo sk\u00f4r o celosvetov\u00fd trend?<\/strong><\/p>

\u2013 Mus\u00ed to by\u0165 celosvetov\u00e1 akcia, preto\u017ee ak budeme na celosvetovej \u00farovni na\u010falej spotreb\u00fava\u0165 v\u0161etky zdroje, ktor\u00e9 v s\u00fa\u010dasnosti \u010derp\u00e1me, tento objem dosiahne a\u017e 60% viac zdrojov z pr\u00edrody, ne\u017e ko\u013eko dok\u00e1\u017ee Zem za rok obnovi\u0165. Ak budeme pokra\u010dova\u0165 t\u00fdmto tempom, o 50 rokov bude plan\u00e9ta \u00faplne in\u00e1, a to vo ve\u013emi negat\u00edvnom zmysle.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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\u2013 Povedali by ste, \u017ee pr\u00e1ve preto je cirkul\u00e1rna ekonomika tak\u00e1 d\u00f4le\u017eit\u00e1?<\/strong><\/p>

\u2013 \u00c1no, presne tak. Lebo hovor\u00edme o obmedzen\u00fdch zdrojoch: fos\u00edlne paliv\u00e1, zemn\u00fd plyn, voda. Mus\u00edme na to myslie\u0165 a zoh\u013ead\u0148ova\u0165 to u\u017e od momentu, ke\u010f sa v\u00fdrobky navrhuj\u00fa. A mus\u00edme zoh\u013ead\u0148ova\u0165 aj sp\u00f4sob, ak\u00fdm zdroje vyu\u017e\u00edvame, ako m\u00f4\u017eeme maximalizova\u0165 ich vyu\u017eitie a sp\u00f4sob, ak\u00fdm sa tieto zdroje likviduj\u00fa. Napr\u00edklad ja, ke\u010f\u017ee tu v Nemecku \u017eijem od roku 2018, som mal dva notebooky. Jeden ve\u013emi star\u00fd som si priniesol z Braz\u00edlie, ktor\u00fd som pou\u017e\u00edval \u0161es\u0165 rokov. A po jednom dni ten notebook u\u017e nechcel fungova\u0165. Namiesto toho, aby som ho vyhodil, zistil som, \u017ee ne\u010faleko m\u00f4jho domu je mal\u00fd obchod, kde tak\u00e9to notebooky prij\u00edmaj\u00fa a rozoberaj\u00fa; z funk\u010dn\u00fdch \u010dast\u00ed zostavuj\u00fa nov\u00e9 a pred\u00e1vaj\u00fa ich za ve\u013emi n\u00edzku cenu. Kr\u00e1sa toho v\u0161ak nespo\u010d\u00edvala v peniazoch, ale v tom, \u017ee som pomohol \u017eivotn\u00e9mu prostrediu, miestnemu obchodu a \u010dloveku, ktor\u00fd tento notebook dostal po mne. Toto je jeden z pr\u00edkladov funguj\u00faceho kruhov\u00e9ho hospod\u00e1rstva a existuje mnoho \u010dinnost\u00ed, ktor\u00e9 m\u00f4\u017eeme v tomto smere robi\u0165 ka\u017ed\u00fd de\u0148.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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\u2013 Po\u010fme sa teraz venova\u0165 cirkul\u00e1rnej ekonomike z poh\u013eadu podniku. \u010co pre dan\u00e9 odvetvie znamen\u00e1 prisp\u00f4sobi\u0165 svoj sp\u00f4sob v\u00fdroby tomuto konceptu?<\/strong><\/p>

\u2013 Ob\u011bhov\u00e9 hospod\u00e1rstvo pre podniky a priemyseln\u00e9 odvetvia za\u010d\u00edna zmenou sp\u00f4sobu uva\u017eovania. Ob\u011bhov\u00e9 hospod\u00e1rstvo toti\u017e treba koncep\u010dne zoh\u013ead\u0148ova\u0165 u\u017e od za\u010diatku, ke\u010f sa spolo\u010dnos\u0165 rozhodne navrhn\u00fa\u0165 ur\u010dit\u00fd v\u00fdrobok. V v\u00fdrobnom procese sa napr\u00edklad d\u00e1 vyu\u017e\u00edva\u0165 energia z obnovite\u013en\u00fdch zdrojov. M\u00f4\u017eete sa tie\u017e rozhodn\u00fa\u0165 pou\u017e\u00edva\u0165 v\u00fdrobky, ktor\u00e9 sa daj\u00fa \u013eah\u0161ie recyklova\u0165. Mus\u00edme z\u00e1kazn\u00edkom poskytn\u00fa\u0165 sp\u00f4sob, ako sa t\u00fdchto materi\u00e1lov zbavi\u0165, aby sa op\u00e4\u0165 stali s\u00fa\u010das\u0165ou cyklu. \u010eal\u0161\u00edm pr\u00edkladom je m\u00f3dny trh, ktor\u00fd je ve\u013emi citliv\u00fd, preto\u017ee spotreb\u00fava ve\u013ek\u00e9 mno\u017estvo vody. Niektor\u00e9 spolo\u010dnosti pon\u00fakaj\u00fa z\u00e1kazn\u00edkom mo\u017enos\u0165 vr\u00e1ti\u0165 oble\u010denie, ktor\u00e9 u\u017e nechc\u00fa. V spolo\u010dnosti Kurita sme teraz za\u010dali spolupracova\u0165 so spolo\u010dnos\u0165ou, ktor\u00e1 vyr\u00e1ba suroviny z obnovite\u013en\u00fdch zdrojov. Zauj\u00edmav\u00e9 pre m\u0148a bolo pre\u010d\u00edta\u0165 si Spr\u00e1va spolo\u010dnosti Kurita o \u017eivotnom prostred\u00ed<\/a>, kde som na\u0161iel nieko\u013eko zauj\u00edmav\u00fdch pr\u00edpadov\u00fdch \u0161t\u00fadi\u00ed, v ktor\u00fdch spolo\u010dnos\u0165 Kurita podporuje triedenie plienok na \u00fa\u010dely recykl\u00e1cie namiesto ich spa\u013eovania. \u010eal\u0161\u00edm pr\u00edkladom uveden\u00fdm v tejto spr\u00e1ve je sp\u00f4sob, ak\u00fdm syst\u00e9my membr\u00e1nov\u00fdch bioreaktorov spolo\u010dnosti Kurita, ktor\u00e9 \u010distia odpadov\u00e9 vody z potravin\u00e1rskych a n\u00e1pojov\u00fdch z\u00e1vodov, premie\u0148aj\u00fa tieto odpadov\u00e9 vody na vodu naozaj vysokej kvality. T\u00fato technol\u00f3giu u\u017e vyu\u017e\u00edvaj\u00fa z\u00e1kazn\u00edci v Japonsku, \u010c\u00edne a Thajsku, pri\u010dom miera op\u00e4tovn\u00e9ho vyu\u017eitia vody presahuje 90%.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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\u2013 \u010co si mysl\u00edte o tom, ako sa d\u00e1 mera\u0165 \u00faspech cirkul\u00e1rnej ekonomiky?<\/strong><\/p>

\u2013 Ob\u011bhov\u00e9 hospod\u00e1rstvo je t\u00e9ma, do ktorej s\u00fa zapojen\u00e9 viacer\u00e9 subjekty: vl\u00e1da, podniky, z\u00e1kazn\u00edci, zbern\u00e9 miesta. Ak chceme zhodnoti\u0165 \u00faspe\u0161nos\u0165 tohto cel\u00e9ho procesu, mus\u00edme najprv zmera\u0165 mieru zapojenia v\u0161etk\u00fdch t\u00fdchto str\u00e1n do tohto procesu.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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\u2013 Ako sa informujete o t\u00fdchto t\u00e9mach?<\/strong><\/p>

\u2013 \u010eakujem za ot\u00e1zku. Nielen v s\u00favislosti s t\u00e9mami obehov\u00e9ho hospod\u00e1rstva, ale aj s t\u00e9mami t\u00fdkaj\u00facimi sa udr\u017eate\u013enosti som odberate\u013eom nieko\u013ek\u00fdch \u0161pecializovan\u00fdch spravodajsk\u00fdch bulletinov. Mohol by som odporu\u010di\u0165 \u201cESG today\u201d, ktor\u00fd je naozaj ve\u013emi zauj\u00edmav\u00fd. Z\u00fa\u010dast\u0148ujem sa tie\u017e skup\u00edn na LinkedIn, kde diskutujeme o obehovom hospod\u00e1rstve, a webin\u00e1rov. Bohu\u017eia\u013e, po pand\u00e9mii koronav\u00edrusu sa nez\u00fa\u010dast\u0148ujem na podujatiach osobne, ale online m\u00e1me tis\u00edce pr\u00edle\u017eitost\u00ed. A nakoniec, konkr\u00e9tne pokia\u013e ide o t\u00e9my obehov\u00e9ho hospod\u00e1rstva, vrelo odpor\u00fa\u010dam webov\u00fa str\u00e1nku Ellen McArthur Foundation. N\u00e1jdete tam aj ve\u013ea pr\u00edpadov\u00fdch \u0161t\u00fadi\u00ed na pre\u010d\u00edtanie.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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\u2013 U\u017e sme hovorili o tom, \u010do by mohla urobi\u0165 firma. \u010co m\u00f4\u017eeme urobi\u0165 z s\u00fakromn\u00e9ho \u010di osobn\u00e9ho h\u013eadiska?<\/strong><\/p>

\u2013 Mali by sme za\u010da\u0165 t\u00fdm, \u017ee si pri v\u00fdrobkoch, ktor\u00e9 pou\u017e\u00edvame, vyberieme alternat\u00edvy z materi\u00e1lov na opakovan\u00e9 pou\u017eitie, ako je sklo, kov \u010di silik\u00f3n, a obmedz\u00edme pou\u017e\u00edvanie plastov. Napriek tomu si mysl\u00edm, \u017ee najd\u00f4le\u017eitej\u0161ie je prehodnoti\u0165 potrebu neust\u00e1leho menenia v\u0161etk\u00e9ho. Pre\u010do napr\u00edklad ka\u017ed\u00fd rok men\u00edme svoje telef\u00f3ny alebo aut\u00e1? \u010eal\u0161ou oblas\u0165ou, ktor\u00e1 m\u00e1 ve\u013ek\u00fd vplyv na \u017eivotn\u00e9 prostredie, je stravovanie, konkr\u00e9tne konzum\u00e1cia \u010derven\u00e9ho m\u00e4sa. Okrem toho by sme mali zn\u00ed\u017ei\u0165 spotrebu papiera a prejs\u0165 na obnovite\u013en\u00e9 zdroje energie, ako je slne\u010dn\u00e1, vetern\u00e1 alebo vodn\u00e1 energia. A tie\u017e by sme mali zv\u00fd\u0161i\u0165 povedomie \u013eud\u00ed okolo n\u00e1s a z\u00edska\u0165 pre tento sp\u00f4sob myslenia \u010do najviac \u013eud\u00ed. Svet sa men\u00ed ve\u013emi r\u00fdchlo a men\u00ed sa aj sp\u00f4sob, ak\u00fdm bude viac ako sedem mili\u00e1rd \u013eud\u00ed spotrebov\u00e1va\u0165 v nasleduj\u00facich rokoch. Naozaj mus\u00edme zv\u00e1\u017ei\u0165 na\u0161e rozhodnutia.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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\u2013 A to nielen ako jednotlivci, ale aj ako spolo\u010dnos\u0165 Kurita. A pr\u00e1ve preto ve\u013emi r\u00e1d pracujem v na\u0161ej spolo\u010dnosti, lebo sme jedn\u00fdm z partnerov, ktor\u00ed buduj\u00fa glob\u00e1lnu spolo\u010dnos\u0165 zalo\u017een\u00fa na cirkul\u00e1rnej ekonomike. Gianne, ve\u013emi pekne \u010fakujem za tvoje dne\u0161n\u00e9 slov\u00e1.<\/strong><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>","protected":false},"excerpt":{"rendered":"

Spolo\u010dnos\u0165 Kurita zd\u00f4raz\u0148uje \u00falohu glob\u00e1lnej cirkul\u00e1rnej ekonomiky pri podporovan\u00ed udr\u017eate\u013enosti a efekt\u00edvneho vyu\u017e\u00edvania zdrojov.<\/p>","protected":false},"author":2,"featured_media":16215,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_templately_pack_id":"","_templately_imported_at":"","_templately_source":"","_templately_import_session_id":"","footnotes":""},"categories":[61],"tags":[],"class_list":["post-14713","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-the-splash"],"yoast_head":"\nThe importance of a global circular economy<\/title>\n<meta name=\"description\" content=\"Kurita highlights the importance of a global circular economy, promoting sustainable water solutions and resource efficiency worldwide.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, 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